How to Use Social Media to Network With Other Fashion Professionals

Starting a fashion brand can be challenging as it stands among the highly competitive niches in the world. Creating or maintaining your existence among giants can be extremely challenging. What you need to do is to arrange marketing strategies from the beginning, assisting you in generating results.

Here comes social media marketing, helping you build your online presence. Today, social media for fashion professionals is considered the biggest marketing platform. By presenting yourself to billions of users, through social media, you can reach your targeted audience within no time.

Join this comprehensive guide to learn how you can make connections with fashion professionals to increase your brand awareness in the market. So, let’s start the journey of your fashion business today!

Online fashion industry stats

Before we start our journey to become a successful fashion brand on social media, we would like to share some valuable statistics. These stats show how social media helps the fashion industries or eCommerce fashion stores to flourish:

 

• Studies on Instagram reveal that around 130 million Instagram users tap on shopping posts each month.
• Almost 72% of social shoppers are influenced by Facebook. They search for their fashion accessories on Facebook and purchase them there.
• Another study reveals that 27% of shoppers prefer social media to search for new products before buying them.
• Facebook and Instagram have become the most influential platforms to buy fashion apparel products in the US.
• Around 51% of consumers belonging to the UK and the US use YouTube to search for or find products to purchase.
• In the past three months, 45% of consumers made a purchase through the TikTok app.

Top Social Media Brands to Use for Fashion Business

Let’s have a quick review of the most influential social media channels helping fashion brands reach their target audience and set goals:

1. Facebook

Facebook with 2.9 billion users, has become the number one social media network in 2023. There are a lot of fashion designers or professionals on Facebook who are marketing their own or others’ products on Facebook. Establishing your presence on Facebook can help you reach a potential audience.

2. YouTube

With 2.7 billion users, YouTube is considered the second biggest social media channel. Fashion professionals, including vintage fashion bloggers and others, come on YouTube to reveal their fashion products to earn a handsome amount.

3. Instagram

With more than 2 billion monthly active users, Instagram is considered 4th largest social media channel today. Marketing your fashion brand or accessories on Instagram can also be an incentive for your business. We have seen so many vintage fashion Instagrammers, who market their own products and endorse others, helping them increase their overall sales.

4. TikTok

TikTok has more than 1 billion monthly active users and occupies the 6th position among the top social media channels. Marketing your fashion brand on TikTok can help you get instant recognition because more than 50% of users on Instagram are females and the platform is famous among Gen Z. Whether you are a vintage fashion TikToker, sportswear, bridal wear, or any other brand, you have more chances of growth on TikTok.

All of the above given social media channels are considered the marketing giants in 2023. We can see that almost all the fashion experts have a solid presence on these channels to get an addition to their monthly revenue.

How to use social media to network with fashion professionals?

If you are a startup in the fashion industry and struggling with recognition, social media can help you by all means. Approaching fashion giants is considered the most effective way for you to gain immediate recognition. Here is how to use social media to connect with fashion professionals:

1. Follow them for the latest trends

Almost all the biggest fashion brands, deal with vintage fashion for women, footwear for women, apparel for men and women, casual wearing, and any other are available on social media platforms.

You need to follow the most relevant brand on social media. As they are giants, they have the latest updates on that particular fashion or style. It will help you stay updated with the market trends. Following market trends will help you gain credibility and popularity in your niche.

2. Influencer marketing

Influencer marketing is a modern and the most effective way to expose your brand to a large audience. Social media provides you with an opportunity to collaborate with influencers. What you need to do is contact the influencer and deal with them to market your brand.

Today, influencers are available in every fashion trend or aspect. For example, from sustainable fashion influencers to ethical fashion influencers, all you can find. Ensure you choose the person who is quite relatable to your brand or services.

You can find influencers on almost all the famous social media channels, including Facebook, Instagram, TikTok, YouTube, and others.  If you do it on TikTok, it will help you gain more TikTok followers or engagement, ensuring your brand awareness on TikTok. The same results may come for other channels as well.

3. Offer them products for review and endorsement

Another way to keep connected with fashion professionals on social media is to offer them your products for review and endorsement. They can give a better review for a product as they are professionals in doing such a job.

Request them to offer reviews for the products you need to market them to more people. For better results or engagement do it for several products. It is advisable to do it for your newly launched products. In this way, you can sell them more effectively.

4. Gift them your accessories for their next events

Fashion experts or other fashion icons attend different fashion shows, exhibitions, and webinars. You can gift your products like makeup, apparel, footwear, and other accessories to those fashion icons.

When those fashion icons wear your accessories or products, you will automatically get the endorsement of your products. People can view how your products will look and how much beauty they can get while wearing your products or accessories.

5. Take their professional advice

Last but not least, you should not only collaborate with fashion professionals or influencers for your brands’ marketing. But you must also collaborate with them for guidance and suggestions. For this purpose, you can go live with them and talk about different things or improvement ideas.

In this way, the audience associated with them will come to watch these live sessions. They will definitely get to know about your brands. Consequently, your brand will get a boost on the internet.

Sometimes, collaborating with influencers may be expensive and all startups may not be in the state to afford them. We advise those startups to go with some alternative marketing techniques. For example, you can run social media ads, or buy Instagram likes, TikTok likes, or followers. These marketing strategies are affordable and help you get better reach and engagement.

The closing statement

For fashion brands, social media channels are considered the most effective marketing platforms. From following the latest fashion trends on social media to collaborating with influencers, all can help your brands get immediate identification on social media or the internet.